To optimize and edit your profile page, you must first claim and verify your practice/business with Google. Here are 6 tips to get this page optimized: The second benefit of optimizing your Google My Business page is that it’s often faster and easier to get a Google My Business page to the top of Google rankings than it is for the pages from your site. First, optimizing this page creates a mini-site for your practice within the Google framework. Optimizing your Google My Business page will deliver 2 key benefits in your SEO initiatives. You are probably familiar with Google My Business pages – they are the ones that show up in the “Maps” results for local attorney searches. You will then want to optimize the “core pages” (Home and Services) on your site, followed by your content pages (the blog and FAQ section). The first page to prioritize that is not on your website will be your Google My Business page. Your keywords will be optimized both on and off your website. While these keywords are less likely to result in conversions, they can be used as branding materials and to build awareness of your practice. Research intent keywords can add value as topics for blogs or the FAQ page on your site. For example, if a person searches “Do I need a will?” they aren’t necessarily ready to speak to an attorney – they’re just doing research. These keywords are much less likely to result in an action being taken after the search. Keywords that indicate research intent are primarily used for gathering information or learning about a topic. Hiring intent keywords should be used to optimize the homepage on your website, as well as the pages that describe the services offered by your practice. For example, a keyword like “estate planning attorney” indicates that the person doing the search is ready to hire an attorney. Hiring intent keywords should be prioritized in your local SEO campaign because they signal that a search is being done for the purpose of taking some sort of action. There are 2 keyword categories related to legal practices: For example, your keywords might include “estate planning attorney” or “criminal defense lawyer.” After developing your list of keywords, set up an account with Google’s Ads platform. (Related article: Guide to Google Ads for Attorneys.)ĭon’t worry, you won’t be paying to advertise with Google – setting up an account gives you access to the search engine’s free Keyword Planner tool, which can be used to get additional keyword ideas and to identify the search terms that will deliver the best results for your local SEO campaign. The keywords that will serve as the foundation for your SEO campaign will be directly related to the legal services provided by your practice. With that being said, here are the 5 steps to building a local SEO campaign that can put your practice at the top of local search results, attract your targeted clients and increase your revenues. However, positive results often come much faster on the local front for three reasons.ġ) Many attorneys aren’t paying attention to local SEO at allĢ) Many that are trying to do some SEO aren’t following best practicesģ) By following the steps detailed in this article, getting on the first page for local rankings can happen within 30 days. When you are competing on a national or international basis, getting ranked at the top of Google’s SERPs can take 6 months to a year. The constant flow of free traffic makes local SEO one of the best marketing/advertising investments you can make for your law practice. Ranking at the top of the search engine results pages (SERPs) on Google provides the opportunity to convert free visitors into paying clients. Free Traffic that is Looking for Your Services 97% of consumers search for local businesses online – yep, only 3% are not searching online.50% of mobile searches for local businesses are followed by a visit or another type of contact.40% of all mobile searches are for local businesses.20% of all search queries are for local businesses.Still need convincing? Here are 4 local search stats from Google Today, when people look for an attorney the vast majority will search online – if people can’t find you there, the prevailing assumption will be that your practice doesn’t exist. Gone are the days of looking for professional service providers in a Yellow Pages book. The Yellow Pages are Dead – Long Live Google! But before we go into this process, let’s consider why local SEO has to be a primary focus of the marketing initiatives for your practice: 3 Reasons Lawyers Should Invest in Local SEO
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